Yan Li and Token Hu of NIU on the Journey to IPO
December 04, 2018 12:30
00:00 / 51:09
1 plays
GGV Capital’s Hans Tung and Zara Zhang interview Yan Li and Token Hu, the
cofounders of NIU, or 牛电科技 (a.k.a 小牛电动车) in Chinese. NIU designs and
manufactures smart and high-performance electric scooters. It is currently the
largest lithium-ion battery-powered e-scooters company in China and a leader
in Europe in terms of sales volume in 2017. As of June 30, 2018, NIU had sold
more than 430,000 smart e-scooters in China, Europe and other countries.
NIU's vision is to become the number one brand for urban mobility, powered by
design and technology. Before NIU, smart electric two-wheeled vehicles did not
exist in China, and two-wheeled vehicles were perceived low-end. The company
has changed that perception with their smart e-scooters and premium brand.
NIU just went public on the NASDAQ in mid-October. GGV led NIU's series A back
in 2015 and has backed the company in every round since then, all the way
through its IPO. Our managing partner Jenny Lee is on the board. We are very
excited to have Yan and Token with us on this episode, almost fresh off the
plane from New York.
Yan and Token discussed how NIU became a lifestyle brand in China, the ups and
downs during their amazing startup journey, and what it was like to take a
Chinese company public on the NASDAQ. Read more
cofounders of NIU, or 牛电科技 (a.k.a 小牛电动车) in Chinese. NIU designs and
manufactures smart and high-performance electric scooters. It is currently the
largest lithium-ion battery-powered e-scooters company in China and a leader
in Europe in terms of sales volume in 2017. As of June 30, 2018, NIU had sold
more than 430,000 smart e-scooters in China, Europe and other countries.
NIU's vision is to become the number one brand for urban mobility, powered by
design and technology. Before NIU, smart electric two-wheeled vehicles did not
exist in China, and two-wheeled vehicles were perceived low-end. The company
has changed that perception with their smart e-scooters and premium brand.
NIU just went public on the NASDAQ in mid-October. GGV led NIU's series A back
in 2015 and has backed the company in every round since then, all the way
through its IPO. Our managing partner Jenny Lee is on the board. We are very
excited to have Yan and Token with us on this episode, almost fresh off the
plane from New York.
Yan and Token discussed how NIU became a lifestyle brand in China, the ups and
downs during their amazing startup journey, and what it was like to take a
Chinese company public on the NASDAQ. Read more
GGV Capital’s Hans Tung and Zara Zhang interview Yan Li and Token Hu, the
cofounders of NIU, or 牛电科技 (a.k.a 小牛电动车) in Chinese. NIU designs and
manufactures smart and high-performance electric scooters. It is currently the
largest lithium-ion battery-powered e-scooters company in China and a leader
in Europe in terms of sales volume in 2017. As of June 30, 2018, NIU had sold
more than 430,000 smart e-scooters in China, Europe and other countries.
NIU's vision is to become the number one brand for urban mobility, powered by
design and technology. Before NIU, smart electric two-wheeled vehicles did not
exist in China, and two-wheeled vehicles were perceived low-end. The company
has changed that perception with their smart e-scooters and premium brand.
NIU just went public on the NASDAQ in mid-October. GGV led NIU's series A back
in 2015 and has backed the company in every round since then, all the way
through its IPO. Our managing partner Jenny Lee is on the board. We are very
excited to have Yan and Token with us on this episode, almost fresh off the
plane from New York.
Yan and Token discussed how NIU became a lifestyle brand in China, the ups and
downs during their amazing startup journey, and what it was like to take a
Chinese company public on the NASDAQ.
cofounders of NIU, or 牛电科技 (a.k.a 小牛电动车) in Chinese. NIU designs and
manufactures smart and high-performance electric scooters. It is currently the
largest lithium-ion battery-powered e-scooters company in China and a leader
in Europe in terms of sales volume in 2017. As of June 30, 2018, NIU had sold
more than 430,000 smart e-scooters in China, Europe and other countries.
NIU's vision is to become the number one brand for urban mobility, powered by
design and technology. Before NIU, smart electric two-wheeled vehicles did not
exist in China, and two-wheeled vehicles were perceived low-end. The company
has changed that perception with their smart e-scooters and premium brand.
NIU just went public on the NASDAQ in mid-October. GGV led NIU's series A back
in 2015 and has backed the company in every round since then, all the way
through its IPO. Our managing partner Jenny Lee is on the board. We are very
excited to have Yan and Token with us on this episode, almost fresh off the
plane from New York.
Yan and Token discussed how NIU became a lifestyle brand in China, the ups and
downs during their amazing startup journey, and what it was like to take a
Chinese company public on the NASDAQ.
